Carleen Gray

GroupeSTAHL Executive Management

Carleen Gray

Chief Executive Officer, GroupeSTAHL North America

In January 2007, GroupeSTAHL welcomed back Stahls’ former Marketing Director (1986–2001) Carleen Gray as the Vice President of Marketing for GroupeSTAHL. Less than 24 months later she was promoted to Chief Marketing Officer. In addition to overseeing and directing 360-degree marketing efforts at all GroupeSTAHL business units, Gray has succeeded in developing and implementing new digital business models; and led the strategic effort to enter the promotional products and licensing markets. Her creative, experienced direction of all print, event and digital communications programs, including an expanding web development and social media department, continue to win industry accolades and drive internet sales to record numbers. Gray also oversees and coordinates the continued growth of GroupeSTAHL’s customer education program, as well as internal product training and marketing events.

Gray has also been instrumental in enhancing GroupeSTAHL’s Corporate Public Relations and building new industry partnerships, acting as the lead facilitator at the Stahls’ sponsored Decorator Track at ASI shows. She has also been actively involved in creating and implementing positioning strategies for new acquisitions and joint partnerships.

Prior to 2007, Gray spent six years as the Director of Licensed Product Merchandising for Alcone Marketing Group, merchandising agency of record for DCX. She managed the Jeep, Dodge and Chrysler licensing programs, helping to integrate them with the company’s overall brand communication plans. Gray was directly involved in all aspects of concept development, acquisition of new and development of existing licensees, and dealer participation programs. In her time at Alcone, the sales of DCX licensing products increased by over 67%, with total licensed merchandise sales topping 1 billion.

Before joining Alcone, Gray served for more than twelve years as Marketing Director for Stahls’. During this tenure, she was instrumental in developing and leading the industry’s longest running traveling seminar program. Gray continues to educate customers of all sizes and attends over 100 industry-related events per year on behalf of GroupeSTAHL. A native of Michigan, Gray is a Central Michigan University graduate with a Bachelor of Arts in Textile Construction and Fashion Merchandising.